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  • Forest Holidays Promo Video Forest Holidays offer luxury cabin breaks in scenic forest locations across England. They required a video to promote their offering whilst engaging the numerous different audiences. The video concept was, ‘There is a place... to relax, to escape, to reconnect, to have fun’. By using a strong emotional pull specific to each audience, engaged people, showing how easy it is to leave behind the pressure of everyday life and escape to a place of simply luxury. The story draws you in to the enchanting forest, climbing through the canopy to a breath taking view, followed by a burst of activities and drama, ending on a calming, relaxing tone. The video primarily sits on their website and has an interactive feature enabling the user to drum down into specific videos.

    Role // art direction / concept / creative         2012 Art Direction, Film, Motion Graphics
  • Reflection Launch Campaign Reflection Launch Campaign

    Initial Hygiene required a campaign to launch their new premium stainless steel range of dispensers to their clients and end users. Our concept took inspiration from the style of a new car launch by revealing the elegant look and lines of the product in a teaser promo video. The texture, shape and premium finish were also highlighted through the photography and tone of voice, positioning Reflection as a high-end product. This enabled Initial to expand their market targeting high end hotels, restaurants and offices. The campaign included posters, video, online banners, adverts, brochure and a DM piece for facility managers.

    Role // art direction / print design / online design         2012 Motion Graphics, Print Design
  • Melissa Scott Melissa Scott Rebrand

    Melissa Scott has her own business offering a variety of health and fitness services. Not satisfied with her current image she wanted a more contemporary, individual look to create a professional presence in the market. I created a new identity using a simple energetic circular design in a vibrant green colour palette and the strapline ‘total body training’ to encompass all her offerings. The website was designed with a personal approach to reflect her one-on-one style training, with the landing page featuring the four main classes for easy navigation. The simple minimal design worked well with the high contrast black and white photography, as well as on various printed materials, email newsletter and banners.

    Role // branding / web design / print design         2012 Branding, Web Design
  • Southern Habit Campaign Southern Railway Habit Campaign

    Southern Railway required a fully integrated campaign to encourage their customers to book online at southernrailway.com rather than at the station on the day. The concept for the TV advert illustrated existing train traveller habits in a light-hearted hand drawn style to engage their customers, then encourage them to change their habit of buying at the station and book online instead. The campaign was rolled out onto TV, 48 sheets, 6 sheets, station posters, web banners and direct mail piece which included a ‘habit spotter’ guide.

    Role // art direction / print design / online advertising / illustration         2012 Advertising, Animation, Print Design
  • Office Angels Office Angels Virtual Branch

    Office Angels is a secretarial recruitment agency that required a digital campaign to generate and track new clients whilst encouraging their consultants to embrace a more effective and sustainable campaign method. Our concept was to create a virtual branch consisting of everything a real branch has but with additional fun features as well as useful tools for the consultants. This was supported by an integrated email campaign directing you to a different part of the site each week. I my role also included illustrating all the characters and the virtual branch. The campaign generated over 500 visits, over 130 bookings and 101 vacancies were filled in 6 weeks.

    Role // art direction / web design / print design / character illustration         2012 Illustration, Web Design
  • Logo Collection Logo Collection

    A selection of my identities         2012 Branding, Graphic Design
  • CPS CPS Rebrand

    CPS (Corporate Project Solutions) provide professional solutions offering training, recruitment, consultancy and customer support. They required a new brand identity to portray the company’s vision and stand out in a saturated market. I designed the logo to reflect the new strapline ‘joined up solutions’ and a bold, friendly colour palette was chosen to represent the different services of the business. The new brand look and feel of ‘joined up’ lines was rolled out on various sales materials, website and followed through into their office to link all the spaces and give staff a sense of ownership over their workplace.

    Role // branding / identity / print design / environmental graphics         2012 Branding, Graphic Design, Interior Design
  • Southern Fare Campaign Southern Railway Fare Campaign

    Southern Railway required an integrated campaign to raise awareness that they don’t charge any additional fees at southernrailway.com (which makes their ticket prices cheaper compared to aggregator sites) whilst also addressing their overall objective to drive online sales. We created clever messaging in a simple execution to reinforced the Southern Railway’s values of being honest and a consumer champion. The campaign was rolled out onto 48 sheets, 6 sheets, station posters, web banners and direct mail.

    Role // art direction / print design / online advertising         2012 Advertising, Graphic Design
  • Lend Lease Safety Campaign Lend Lease Safety Campaign

    Lend Lease required an internal engagement campaign to increase awareness of the dangers at home and in the workplace and put safety first. The campaign challenged the employees to think about their behaviour and take responsibility for their part to play in ensuring a safe environment. The style was executed using a clever typographic treatment of punctuation with simple iconic graphics on a bright yellow background featuring the potential hazards around. The campaign also included a personalised handbook for each employee, animation shown on a video wall, animated gifs for the Lend Lease intranet and emails.

    Role // concept / print design / illustration / online design / environmental graphics         2012 Graphic Design, Print Design
  • IT Job Board Lead Generation Campaign

    The IT Job Board are a job site for IT professionals and industry leading companies. They wanted to launch the industry’s first comprehensive IT salary data tool to provide clients with a single source of up-to-date regional data in one location, in an easy to use format. The tool was developed in the form of a website where all data is provided in the form of regional ‘Heat Maps’ or infographics. I developed ‘The IT Intelligience Team’ characters to represent The IT Job Board’s team of experts which was rolled out on various support materials including web banners, sales collateral and an email campaign.

    Role // print design / web design / illustration / online design         2012 Illustration, Web Design
  • Chiltern Railways Chiltern Railways Awareness Campaign

    This concept was pitched to Chiltern Railways for a campaign to raise the awareness of their service benefits to customers along their line. In order to engage with their educated audience we developed “It’s your line’ campaign with a clever tone of voice putting a positive spin on their customers negative perceptions. The messaging focussed on informing customers about all the small considered things they do for them, reinforcing they care.

    Role // concept / print design         2012 Advertising, Graphic Design, Print Design
  • The Practice Internal Engagement

    The Practice is a diverse medical business with practitioners working in all fields. The challenge was to engage employees with their new set of values which were based on work ethic and patient care. I created a set of icons to represent the seven principles of The Practice and integrated their logo (a medical cross)into the icon design to suggest integration of the principles into people’s working lives. The campaign included a small booklet with the cross diecut throught it, a desk top calendar and a microsite.

    Role // concept / print design / online design / illustration         2012 Graphic Design, Print Design
  • Johnson & Johnson iPad App Johnson & Johnson iPad App

    Johnson & Johnson Financial Corporation (JJFC) offer financial solutions for healthcare clients, enabling them to purchase services and equipment at an afforable price. The brief was to create a digital sales aid for consultants to guide the customer through their finance options, complete with a cost calculator. Features like the menu and calculator were designed to compliment the background triangular lattice.

    Role // digital design         2012 Interaction Design, User Interface Design
  • Glue Corporate Brochure Glue, part of the Reply Group, are thought leaders in business architecture. However they felt their strengths were not reflected in their current marketing. Recognising Glue’s clear philosophy; innovation, our solution was to create a suite of communication designed to stand out, demonstrate their ability to look to the future and be thought provoking.

    Role // print design         2012 Graphic Design, Print Design
  • VisitEngland Tourism Strategy Launch

    VisitEngland required an identity and range of materials for the launch of their 10 year tourism strategy to present to key decision makers involved in the future of tourism. After winning the pitch, my role involved designing the identity and two part document for the Strategic Action Plan and Framework as well as a suite a of banners, microsite and a digital presentation for the launch. The concept was to reflect the diversity of England, so whilst the colours of the exterior documents were red and white the interior colours were vibrant and supported by a range of stunning imagery showcasing the many characteristics of England.

    Role // concept / offline design / online design         2012 Graphic Design, Print Design
  • fst Look Book fst Look Book

    fst, an integrated creative agency, needed an engaging way to present their portfolio. The solution was to create a collection of look books to showcase their work. Each book had a theme which incorporated a photoshoot to bring the work to life. The designs incorporated scamps and background work to show the full creative process combined with different size pages and fold outs to make the books engaging. The look books could be stand alone or presented as a collection held in an outer case.

    Role // concept / print design         2012 Graphic Design, Print Design
  • Heathrow Express First Class Campaign

    Heathrow Express wanted to push the key benefits of travelling First Class to encourage upselling their fares. Our concept involved creating a series of illustrations to romanticise train travel on First Class, taking inspiration from film noir style. The campaign ran across Paddington Station through to Heathrow Airport in various formats such as posters, ticket machine vinyls, ticket office window vinyls and in-carriage stickers.

    Role // print design / illustration         2012 Advertising, Illustration
  • Lend Lease Lend Lease Sustainability Report

    Lend Lease needed a sustainability report that was engaging, versatile across online and offline channels and fit in with their sustainability ethos. The report was designed to capture the audience using vibrant imagery, different size pages and bright colours whilst presenting the information in an easy to read manner. It incorporated the values of the brand with special little touches like fully re-cyclable pages and inspiration from nature.

    Role // print design         2012 Graphic Design, Print Design
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© NicolaWhapshott 2012